R9 380 (Older R9 285) for build?

[Bishop]

There's really no good reason to use an AMD GPU in a new build. Should be able to find a GTX 970 for around the same price.

Thanks for your input, I'm in the UK and the 970's are going for £100+ on the R9 380's. Comparable prices here are the GTX 960 but according to this: http://gpuboss.com/gpus/Radeon-R9-380-vs...ce-GTX-960 FLOPS and Shaders aren't even close to a 380 with a stock clock speed of 918Mhz.

If I understand correctly, the price/performance of the R9 380 is very good on paper.

What would you say are bad reasons to consider purchasing one?